Benno

The Etility Bike

Born and raised in Berlin, Germany, Benno was a skate and snowboard pioneer who dreamed of living in California. After graduating from design school he moved to San Diego where, in 1993, he co-founded the Electra Bicycle Company. Benno left the company in 2010 after its sale three years prior, but his restless desire to design better bikes and inspire people to ride remained, which led him to create Benno Bikes in 2015.

Electric assist flattens hills, shortens distances, blunts headwinds and lightens cargo weight, leaving only the joy of two wheels, without the objections. The founder believes most bike companies have yet to truly understand the power of electric assist technology to impact our everyday transportation choices. Benno has created a completely new ebike category. One that combines an awesome ride with the capability to carry significant loads. Where agility meets true utility. Benno calls it Etility®.